I’ve done no polling, but I would venture to guess that many more people admire the logo than understand its origins. There’s something magnetic about its simplicity, and even as a kid I was attracted to it in some kind of proto-hipster way. It’s hokey but expressive, aspirational yet silly. Corn can’t fly, and why would it, anyway? It’s a dumb thing to attach wings to—like putting wheels on a pumpkin or something. It makes no immediate sense, and yet it’s immediately unforgettable.
“Midwesterner has been a wonderful addition to my weekly reading! As a lover of history and cooking both, I appreciate the way it’s brought so many little-known stories about Midwestern food out to where the rest of the world can appreciate the diversity and deliciousness of our region.”
—Ari Weinzweig, co-owner and founding partner, Zingerman’s Community of Businesses, Ann Arbor, Michigan