May 11, 2020

Josh Modell

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The Logo That Made DeKalb Famous

"Corn can’t fly, and why would it, anyway?"

I’ve done no polling, but I would venture to guess that many more people admire the logo than understand its origins. There’s something magnetic about its simplicity, and even as a kid I was attracted to it in some kind of proto-hipster way. It’s hokey but expressive, aspirational yet silly. Corn can’t fly, and why would it, anyway? It’s a dumb thing to attach wings to—like putting wheels on a pumpkin or something. It makes no immediate sense, and yet it’s immediately unforgettable.

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